The event renews its visual identity under the new payoff “All Forms of Taste”

and chooses the setting of Prato della Valle for a gastronomic bridge between Campania and Veneto.

Naples/Padua, May 6, 2026 – On the occasion of the prestigious milestone of its tenth edition, Bufala Fest announces an important strategic and image evolution. The event presents itself to the public with a new graphic identity and a renewed positioning, marked by the adoption of the payoff “All Forms of Taste“.

“The rebranding created to celebrate our tenth anniversary – says Antonio Rea, Creator and Organisational Director of Bufala Fest – replaces the historic “not only mozzarella” to embrace a broader and more contemporary vision, thanks to the new payoff “all forms of taste”. The new visual identity, characterised by playful shapes and a vibrant colour palette, aims to convey positive energy and enhance the authentic joy of being together. The goal is to transform every moment of the event into a sensory experience capable of combining wellbeing and entertainment”.

National Preview: Padua – June 25/28, 2026

To celebrate its tenth anniversary, the organisation, as a prologue to the traditional Neapolitan event in September, has chosen to go beyond the regional borders of Campania: from June 25 to 28, 2026, the city of Padua will host the preview of the 10th edition in the evocative setting of Prato della Valle. The event, the result of the collaboration between the Cultural Association “Giardino delle Idee”, Zed! Entertainment’s World and Creaeventi, will be a true “food and wine bridge” aimed at fostering integration between the excellence of the Campania buffalo supply chain and the rich culinary heritage of the Veneto region.

“We are delighted to collaborate with the Giardino delle Idee Association and with Creaeventi – says Daniele Cristofoli, CEO of Zed! Entertainment’s World – to bring the preview of the tenth edition of Bufala Fest to Padua. Choosing Prato della Valle as the stage for this event is not simply a logistical detail, but a true statement of intent: we want to transform one of Europe’s most iconic squares into a gastronomic, economic and cultural bridge that allows the buffalo supply chain to integrate with the extraordinary food and wine heritage of the Veneto region. These will be four days to be fully experienced, designed to offer the public a unique, fascinating and deeply engaging entertainment and taste experience“.

2026 Theme: The Vision that Unites

The guiding theme of Bufala Fest 2026 is “The Vision that Unites”: not simply a slogan, but the most valuable strategic competence for every company and operator in the buffalo supply chain and in the entire agri-food sector of our country. Bufala Fest celebrates the milestone of ten editions by not only looking back at the road travelled, but also by looking towards the horizon, because in a decade that has seen the buffalo supply chain grow, evolve and establish itself, today more than ever the entire Italian agri-food supply chain is called upon to face new and fundamental challenges.

The Concept of Bufala Fest Padua

The Padua preview will unfold across three thematic areas, designed to offer a complete and cross-cutting experience:

The Taste Village: Bufala Fest is not simply a food and wine showcase, but a virtuous ecosystem that connects producers, chefs, institutions and consumers. It is a model of integrated territorial promotion, a driver for tourism and a strategic asset that generates value for the community, always placing the principles of quality, sustainability and innovation at its core. A true “Taste Village”, designed to concretely experience and savour “all forms of taste” that characterise the “marriage of excellences” between the two regions: Campania and Veneto. In this area, stands will be set up where visitors will be able to taste dishes prepared by the “artists of taste”, who will offer dishes and recipes featuring at least one product from the buffalo supply chain, with the aim of encouraging integration with the agri-food and fishery supply chains of the Veneto region.

Free Access

Entry to the Taste Village is free of charge, open and accessible to everyone.

Paid tickets will be available for purchase online on the website [www.bufalafest.com](http://www.bufalafest.com) or at the ticket offices located inside the village, solely and exclusively for those visitors who wish to take part in tasting experiences based on specific menus.

TheTaste Space : this is an area designed to embody the theme of the tenth edition with a precise Vision: to serve as a true laboratory of experimentation and trends. It is not only about showcasing recipes, but about projecting the entire supply chain into the future, defining new standards and inspiring the sector. A place where established tradition meets gastronomic innovation, with the aim of exploring unprecedented possibilities.

The Giardino delle Idee: thanks to the support of the Cultural Association “Giardino delle Idee“, Bufala Fest also knows how to be “Knowledge”, providing, within the village, an area dedicated to meetings and thematic talks attended by food sector operators, entrepreneurs, journalists, representatives of institutions and the academic world. Three appointments – on June 25, 26 and 27, 2026 – designed and organised to help raise awareness of the potential of the buffalo supply chain as a driver of growth for the entire Italian agri-food supply chain.

“With great enthusiasm and deep pride – says Daniela Di Prisco, President of the Cultural Association Giardino delle Idee –we announce the partnership with Zed! Entertainment’s World and Creaeventi for the organisation of the Padua preview, in the evocative location of Prato della Valle. From June 25 to 28, through a qualified programme of initiatives, we will explore how knowledge and vision are fundamental for the enhancement of the entire buffalo sector and its integration with the agri-food and fishery supply chains”.

Bufala Fest Padua Press Office

Domenico Ascolese – +39 338 111 6659 | [ufficiostampa@bufalafest.com](mailto:ufficiostampa@bufalafest.com)

Pietro Possamai – +39 3469583122 | [press@zedlive.com](mailto:press@zedlive.com)